These iconic kicks have taken the world by storm but what is the origin story of the infamous Air Jordan? In this blog, we will dive into the nitty-gritty of where they came from, how they were created, and why they are loved by millions across the globe.
The birth story of the Air Jordan-
Back in 1984, Nike teamed up with the legendary basketball player Micheal Jordan who at the time was fresh to the scene and gaining popularity at a swift rate. Nike saw this as a perfect opportunity to team up and create what is now a sneaker that has revolutionised the sneaker game forever. The first Air Jordan sneaker hit the court and instantly became a sensation.
The rise of the Air Jordan –
From its first release, Air Jordan soared to new heights. With each new model came an immense influx of eager sneakerheads desperate to snap up the latest releases. The OG, the first release was the Air Jordan 1 high-top in the colourway ‘Chicago’. The initial retail price of these sneakers was $65 and now the exact pair can set you back anywhere up to $80,000! Michael infamously wore these sneakers every game despite facing a $5k fine every time for breaking NBA uniform regulations.
The evolution of the style-
Over the years, Air Jordan evolved in both style and technology. From the iconic ‘Jumpman’ logo and introduction to air cushioning technology. This completely changed the sneaker game forever. Now, you will find the Air Jordan brand in just about every sneaker store and site in every design, size, and colourway possible.
Cultural impact-
Air Jordan did not just dominate the basketball court, they also made their mark in the wider society. From rap lyrics to movie appearances, these sneakers became a symbol of coolness across the globe.
Air Jordans have left an undeniable mark on sneaker culture. Whether you are a basketball fan or a fashion fanatic, you will find something for everyone in the Air Jordan line. For more blogs just like this one, or to stay up to date on the latest sneaker news, check out our other blogs.