It goes without saying that Air Jordans are one of the most popular shoe designs of all time. Back in 1985, Nike and Michael Jordan collaborated and has made history in the footwear industry. After making their debut, it didn’t gain a lot of popularity until almost a decade later!
One of the many reasons why Jordan’s are still just as popular today is because of their constant new releases in colours and styles I.e., low, mid, and high-top. It’s the perfect way to generate interest and conversation. It’s also a great opportunity for sneakerheads to carry on collecting the latest styles.
In more recent years, Nike and Air Jordan have collaborated with other artists and brands which opens up a wider target audience equalling in more sales and hype. This keeps them interesting and most importantly, relevant.
The proof that their marketing has worked perfectly for them is when you think of athletic and basketball apparel and footwear, you think of Nike and Air Jordans.
When competing with the choice of materials and the quality of the product itself, Air Jordans are hard to beat. Whether you’re wearing them for sport purposes or to wear with your favourite outfit, their popularity makes it so clear that people prefer to invest in these shoes rather than go for something else. Seen on celebrities like Kylie Jenner, The Weeknd, Jay-Z, and many more, these shoes make anyone feel luxurious, comfortable, and confident.
Another reason as to why they are such a popular option of sneakers to own is because of the man behind them, Michael Jordan. He is an icon in the basketball industry and is an idol to many aspiring players and athletes. With his worldwide fanbase, Jordan has swept the athletic sneaker and apparel market and has become one of the most famous brands of all time. His partnership with Nike has attracted millions of people worldwide with the sleek design, luxury status, and let’s not forget about the iconic jumping man logo which is one of the main features of each item.
For more updates and access to the hottest Air Jordans as they hit the market, check out Laced today!