It was that time of the year again, the annual Super Bowl game! This year, world-renowned artist and performer Usher took to the stage for the 2024 Halftime Super Bowl Show, and he did not disappoint. Usher’s Super Bowl Halftime Show had everything from huge surprise guests to a custom pair of blue and silver metallic Jordan sneakers. Today we are going to cover the ins and outs of these iconic custom Jordan’s that are sure to go down in the Jordan Hall of Fame. We will explore the design, brand, and the overall impact his choice of footwear had on the world.
Usher, as well as his infamous music, has always been known for his impeccable style, and his choice of sneakers during the Super Bowl Halftime Show was no exception. Throughout the show, Usher underwent multiple outfit changes. The most memorable one from the show was a black and electric blue bedazzled leather suit which he paired with the bespoken-made Air Jordan sneakers, that allegedly were only made 48 hours before the show.
Jordan, specifically the Air Jordans 4 model, was the brand of sneakers Usher wore during the Halftime Show. Usher has a long history with the brand and has been spotted wearing multiple Air Jordan models throughout his career. It is always exciting to see how artists like Usher embrace sneaker culture and make their own unique fashion statements with iconic brands like Jordan.
This pair of sneakers features a shiny metallic silver upper, blue-accented Jumpman logos and to top it off a bedazzled ‘U.’ The ‘U’ symbol used was Usher’s iconic logo/motif that he used throughout the start of his career. It is fascinating to see how far he has come in his career.
As this pair of Air Jordans were handmade specifically for the Halftime performance, they will not be available to purchase for the public. It is safe to say his sneaker choice made a lasting impression on viewers and will be the hottest headline for the next few weeks.
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